Project

Caixa’s Christmas

Caixa is one of Brazil’s largest public financial institutions, playing a vital role in promoting social development and financial inclusion. With a strong focus on public policies, the bank offers a wide range of services including housing loans, social benefits distribution, and accessible banking solutions. Caixa also supports infrastructure, education, and health projects, contributing to national development. Through its extensive network and digital platforms, Caixa aims to strengthen citizenship, support low-income families, and stimulate the country’s economic growth.

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the problem

Caixa needed a solution for the event "Santa Claus's Enchanted Forest" that would allow users to schedule dates and times, track attractions, access frequently asked questions, and differentiate between Guardians and Dependents.

Additionally, the solution had to include exclusive time slots for children with ASD, ensuring a personalized experience for all attendees.

THE PROCESS
Discovery
Research & Discovery
Wireframe
Design
Prototype
Development
Development
the solution

A responsive web app was developed for mobile and web devices, centralizing all the necessary functionalities. The app allowed users to easily manage their schedules, view exclusive time slots for children with ASD, and check for fully booked times. Additionally, users received emails containing ticket information, ensuring they had all the details they needed.

The web app also included a feature for QR code recovery, providing further convenience to the attendees and enhancing the overall event experience.

style guide
Typography

The Caixa STD typeface is part of CAIXA's visual identity and consistently conveys the brand’s values and personality. The font was designed with a clear and modern aesthetic, aligning with the goal of the Christmas website: to be inviting, elegant, and informative.

Inter
Colors

The colors used on the website were carefully selected to reflect the official event palette and maintain consistency with its marketing materials, reinforcing the campaign's visual identity.

Grid

The 12-column grid ensures flexibility and consistency in the layout, allowing for a clear organization of elements.

Results

The event was a success and attracted a large number of visitors, including both the general public and school groups. Access to the web app was smooth and problem-free, with special attention to ensuring a positive experience for users on the autism spectrum (ASD).

71.546
Bookings
31.114
Check-ins