Project

Sonridor Brazil

Sonridor Brasil is a company dedicated to promoting health and well-being across Brazil, combining cutting-edge technology with accessible and effective solutions. With a focus on responsible self-care and pharmaceutical innovation, the brand offers products that relieve everyday discomforts, helping people move forward with ease. Through a trusted and well-recognized portfolio, Sonridor supports self-care journeys and a better quality of life, empowering individuals to make conscious choices for a more balanced routine.

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the problem

Sonridor, in partnership with the advertising agency Publicis, reached out with the need to develop a website that would represent the brand in Brazil—one that prioritized UX/UI best practices and considered the local competitive landscape.

Another key challenge was to effectively showcase the brand’s new product line, ensuring a clear, engaging, and user-centered experience that highlighted the benefits and positioning of each solution.

THE PROCESS
Discovery
Research & Discovery
Wireframe
Design
Prototype
the solution

The solution was to create a website focused on design excellence, UX/UI best practices, and key design heuristics—built to compete directly with major players in the Brazilian market. In addition to standing out visually and functionally, the site also highlighted the benefits of Optizorb technology, reinforcing Sonridor’s innovation and value proposition.

We emphasized the colors of the products to draw attention to their benefits and the specific pains they address. The campaigns also prominently featured influencer Marta, aligning her personal brand with Sonridor’s mission to enhance self-care and well-being.

style guide
Typography

The Articular CF typeface was chosen as it was already part of Sonridor’s campaign materials and visual identity in Brazil. Its clean and contemporary design ensured consistency across touchpoints, reinforcing brand recognition while supporting the website’s purpose: to be accessible, trustworthy, and aligned with Sonridor’s health-focused message.

Inter
Colors

The colors used on the website were carefully selected to reflect Sonridor’s official brand palette, as well as the distinctive colors of its product line. This approach ensured visual consistency with existing marketing materials while helping users quickly identify each medication and its specific benefits.

Grid

The 12-column grid ensures flexibility and consistency in the layout, allowing for a clear organization of elements.